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	<title>Neo Anderson - Marketer</title>
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	<link>http://espressoideasandneo.wordpress.com</link>
	<description>Espresso,ideas,and Neo</description>
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		<title>Neo Anderson - Marketer</title>
		<link>http://espressoideasandneo.wordpress.com</link>
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			<item>
		<title>The Ad-Writing Acid Test</title>
		<link>http://espressoideasandneo.wordpress.com/2008/09/03/the-ad-writing-acid-test/</link>
		<comments>http://espressoideasandneo.wordpress.com/2008/09/03/the-ad-writing-acid-test/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 00:46:22 +0000</pubDate>
		<dc:creator>espressoideasandneo</dc:creator>
				<category><![CDATA[Current world of marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[chuck]]></category>
		<category><![CDATA[Institute of Arts]]></category>
		<category><![CDATA[Minneapolis]]></category>
		<category><![CDATA[Mumbles]]></category>
		<category><![CDATA[needs fixing]]></category>
		<category><![CDATA[Pillsbury]]></category>
		<category><![CDATA[progressed]]></category>
		<category><![CDATA[revealing]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[weak]]></category>
		<category><![CDATA[working]]></category>

		<guid isPermaLink="false">http://espressoideasandneo.wordpress.com/?p=35</guid>
		<description><![CDATA[The Ad-Writing Acid Test 
A quick but revealing story. Ten years ago. The Pillsbury mansion near the Minneapolis Institute of Arts. 
Chuck Anderson and I are sitting in his second floor office admiring the Institute and ignoring Chuck’s office walls. Those walls are covered with our ideas of an ad. After two days, our creative [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=espressoideasandneo.wordpress.com&blog=3963033&post=35&subd=espressoideasandneo&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The First Rule of Marketing Planning</title>
		<link>http://espressoideasandneo.wordpress.com/2008/09/03/the-first-rule-of-marketing-planning/</link>
		<comments>http://espressoideasandneo.wordpress.com/2008/09/03/the-first-rule-of-marketing-planning/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 00:25:30 +0000</pubDate>
		<dc:creator>espressoideasandneo</dc:creator>
				<category><![CDATA[Current world of marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[capabilities]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[leverage]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[rule]]></category>
		<category><![CDATA[Rule of marketing]]></category>
		<category><![CDATA[scope]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[specialities]]></category>
		<category><![CDATA[specialized skills]]></category>

		<guid isPermaLink="false">http://espressoideasandneo.wordpress.com/?p=30</guid>
		<description><![CDATA[The First Rule of Marketing Planning 
Unless warned otherwise, the people responsible for marketing a service almost will take up where they left off the last time they thought about marketing. 
Everyone will assume that the company is in the right business, basically organized in the right way, and staffed as it should be staffed, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=espressoideasandneo.wordpress.com&blog=3963033&post=30&subd=espressoideasandneo&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The Butterfly Effect</title>
		<link>http://espressoideasandneo.wordpress.com/2008/09/03/the-butterfly-effect/</link>
		<comments>http://espressoideasandneo.wordpress.com/2008/09/03/the-butterfly-effect/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 00:11:47 +0000</pubDate>
		<dc:creator>espressoideasandneo</dc:creator>
				<category><![CDATA[Current world of marketing]]></category>
		<category><![CDATA[Butterfly]]></category>
		<category><![CDATA[Butterfly Effect]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[Edward Lorenz]]></category>
		<category><![CDATA[Effect]]></category>
		<category><![CDATA[effects]]></category>
		<category><![CDATA[huge effect.]]></category>
		<category><![CDATA[hurricane]]></category>
		<category><![CDATA[Meteorologist]]></category>
		<category><![CDATA[Observers]]></category>
		<category><![CDATA[the butterfly effect. Remember the Butterfly Effect]]></category>
		<category><![CDATA[Tiny cause]]></category>
		<category><![CDATA[tiny causes]]></category>
		<category><![CDATA[unpredictability]]></category>
		<category><![CDATA[weather]]></category>

		<guid isPermaLink="false">http://espressoideasandneo.wordpress.com/?p=28</guid>
		<description><![CDATA[The Butterfly Effect 
In 1963, meteorologist Edward Lorenz announced a stunning conclusion.
For decades, people had viewed the universes as a large machine in which causes matched effects. People presumed that big causes had big effects, and little causes produced little effects. Lorenz doubted this. 
The question posed to Lorenz sounded strange but simple. Could the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=espressoideasandneo.wordpress.com&blog=3963033&post=28&subd=espressoideasandneo&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">espressoideasandneo</media:title>
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		<title>You Are Competing with Walt Disney</title>
		<link>http://espressoideasandneo.wordpress.com/2008/09/03/you-are-competing-with-walt-disney/</link>
		<comments>http://espressoideasandneo.wordpress.com/2008/09/03/you-are-competing-with-walt-disney/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 00:05:08 +0000</pubDate>
		<dc:creator>espressoideasandneo</dc:creator>
				<category><![CDATA[Current world of marketing]]></category>
		<category><![CDATA[benchmarks]]></category>
		<category><![CDATA[coffee shop]]></category>
		<category><![CDATA[Competing]]></category>
		<category><![CDATA[copy Disney]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Disney World]]></category>
		<category><![CDATA[faster services]]></category>
		<category><![CDATA[Federal Express]]></category>
		<category><![CDATA[friendly]]></category>
		<category><![CDATA[McDonald’s]]></category>
		<category><![CDATA[selling the invisible]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[walt disney]]></category>

		<guid isPermaLink="false">http://espressoideasandneo.wordpress.com/?p=26</guid>
		<description><![CDATA[Bad News: You Are Competing with Walt Disney
I [The Author] stride into a coffee shop one morning, hopeful.
Four people are in line, but I decide I can bear that.
Unfortunately, nothing is in line behind the counter. A server hands Customer One a large decaf. The customer had asked for a small regular. The other server [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=espressoideasandneo.wordpress.com&blog=3963033&post=26&subd=espressoideasandneo&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">espressoideasandneo</media:title>
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		<title>An automated suite</title>
		<link>http://espressoideasandneo.wordpress.com/2008/08/14/an-automated-suite/</link>
		<comments>http://espressoideasandneo.wordpress.com/2008/08/14/an-automated-suite/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 20:38:39 +0000</pubDate>
		<dc:creator>espressoideasandneo</dc:creator>
				<category><![CDATA[Current world of marketing]]></category>
		<category><![CDATA[automated tool]]></category>
		<category><![CDATA[micro level webanalytics]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://espressoideasandneo.wordpress.com/?p=19</guid>
		<description><![CDATA[An automation suite that triggered my interest.
- ROI Maximizer
- Micro Level web analytics
- Insights about the customer at every level
Video demo for further highlight.
http://www.pardot.com/files/flash/
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=espressoideasandneo.wordpress.com&blog=3963033&post=19&subd=espressoideasandneo&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Netflix or Bigflicks?</title>
		<link>http://espressoideasandneo.wordpress.com/2008/08/14/netflix-or-bigflicks/</link>
		<comments>http://espressoideasandneo.wordpress.com/2008/08/14/netflix-or-bigflicks/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 00:31:50 +0000</pubDate>
		<dc:creator>espressoideasandneo</dc:creator>
				<category><![CDATA[Current world of marketing]]></category>
		<category><![CDATA[anderson]]></category>
		<category><![CDATA[bangalore]]></category>
		<category><![CDATA[bigflick]]></category>
		<category><![CDATA[bigflicks]]></category>
		<category><![CDATA[biggflicks]]></category>
		<category><![CDATA[copied]]></category>
		<category><![CDATA[dvd home]]></category>
		<category><![CDATA[DVDs]]></category>
		<category><![CDATA[neo]]></category>
		<category><![CDATA[neoanderson]]></category>
		<category><![CDATA[operation]]></category>
		<category><![CDATA[Rental]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://espressoideasandneo.wordpress.com/?p=15</guid>
		<description><![CDATA[Netflix or Bigflicks?

Back in 1997, while most people were still fumbling with programming their VCRs, Netflix founder Reed Hastings became convinced that DVDs were he home video medium of the future. He raised $120 million, attracted hundreds of thousands of customers, and took the company public in 2002, gaining another $90 million. Netflix has distinctive [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=espressoideasandneo.wordpress.com&blog=3963033&post=15&subd=espressoideasandneo&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Innovation and Creativity</title>
		<link>http://espressoideasandneo.wordpress.com/2008/07/22/innovation-and-creativity/</link>
		<comments>http://espressoideasandneo.wordpress.com/2008/07/22/innovation-and-creativity/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 00:43:51 +0000</pubDate>
		<dc:creator>espressoideasandneo</dc:creator>
				<category><![CDATA[Current world of marketing]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[cafeteria]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[camera phones]]></category>
		<category><![CDATA[creative unit]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engineers]]></category>
		<category><![CDATA[Gary Hamel]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[imaginative]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Innovation and Creativity]]></category>
		<category><![CDATA[innovators]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[new ideas]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[perspectives]]></category>
		<category><![CDATA[phones]]></category>
		<category><![CDATA[renewal]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[slide show]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[traditional]]></category>

		<guid isPermaLink="false">http://espressoideasandneo.wordpress.com/?p=13</guid>
		<description><![CDATA[Innovation and Creativity: 
Successful companies may need to adopt a new view of how to craft their strategies. The traditional view is that senior management hammers out the strategy and hands it down. Gary Hamel offers the contrasting view that imaginative ideas on strategy exist in many planes within a company. Senior management should identify [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=espressoideasandneo.wordpress.com&blog=3963033&post=13&subd=espressoideasandneo&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Email Glossary</title>
		<link>http://espressoideasandneo.wordpress.com/2008/06/12/email-glossary/</link>
		<comments>http://espressoideasandneo.wordpress.com/2008/06/12/email-glossary/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 21:49:21 +0000</pubDate>
		<dc:creator>espressoideasandneo</dc:creator>
				<category><![CDATA[Current world of marketing]]></category>
		<category><![CDATA[a-z dictionary on email terms]]></category>
		<category><![CDATA[Email Glossary]]></category>
		<category><![CDATA[email terminology]]></category>

		<guid isPermaLink="false">http://espressoideasandneo.wordpress.com/?p=7</guid>
		<description><![CDATA[Let&#8217;s begin with email terminologies or should we begin with a test?
Well, here it is:-
Name any term that&#8217;s used in an email world, strating with the letters &#8216;J, K, N,Q,T,X,Y,Z&#8217;.  Write to me.  
Here are some terms commonly used:-
A  : Accreditation-based systems: Third-party whitelist programs that certify senders to convince ISPs that those using [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=espressoideasandneo.wordpress.com&blog=3963033&post=7&subd=espressoideasandneo&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>World Today!</title>
		<link>http://espressoideasandneo.wordpress.com/2008/06/12/hello-world/</link>
		<comments>http://espressoideasandneo.wordpress.com/2008/06/12/hello-world/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 17:25:02 +0000</pubDate>
		<dc:creator>espressoideasandneo</dc:creator>
				<category><![CDATA[Current world of marketing]]></category>
		<category><![CDATA[coffeewithneo]]></category>
		<category><![CDATA[encouraging innovations]]></category>
		<category><![CDATA[exercising creative thinking]]></category>
		<category><![CDATA[motivational training]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[out-of-box thinking]]></category>
		<category><![CDATA[process-mapping and Analyzing]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[My name is Neo Anderson. I&#8217;m also known for Coffees, Ideas, and worksheets.
My work involves Research, out-of-box thinking, exercising creative thinking, motivational training, encouraging innovations, process-mapping and Analyzing. Through this blog of mine. I&#8217;ve decided to cover all of those areas, as when it strikes my mind.
I hope you would like to know and read [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=espressoideasandneo.wordpress.com&blog=3963033&post=1&subd=espressoideasandneo&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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